Hirschi Companies Leadership
The Hirschi Masonry team is led and supported by the overarching Hirschi Companies organization. These key leaders—among others—oversee Hirschi Masonry’s strategic direction.
I’m a builder at heart — of companies, projects, and people. Crystal and I are the Founders of Hirschi Companies and lead our family of specialized construction and service businesses across Nevada, Arizona, and Utah — including Hirschi Masonry, Marnell Masonry, Hirschi Iron & Powder Coating, HaulCore Transport, and Brickhouse Fleet Services.
Our companies share a single vision: Build People, Projects, and Communities That Last. That means investing in our team’s growth, delivering exceptional craftsmanship, and giving back to the communities we help shape.
We’re driven by our core values — Win Work, Achieve Results, and Be Fulfilled. These guide how we work, lead, and live. Success isn’t just about what we build, but how we show up — with grit, purpose, and professionalism.
Around here, we call it Hirschi Horsepower — the relentless drive to outwork, outthink, and outperform while maintaining extreme professionalism and delivering the best client experience in the industry. At our core, we live by one truth: Expect More. It runs in our blood. We strive for excellence in everything we do — setting higher standards for ourselves, our partners, and our craft.
Our people are the foundation of that excellence. We hire top-tier talent, retain exceptional professionals, and create an environment of care, growth, and opportunity. When people join Hirschi, they join a team that invests in their success, challenges them to rise, and rewards them for it.
I’m passionate about faith, family, and freedom — and the responsibility that comes with each. That passion fuels my commitment to community impact and creating pathways of opportunity for others. Through initiatives like our Pathways School of Masonry — a vocational training program inside the Southern Desert Correctional Center — we help individuals gain real skills, restore confidence, and build new futures through the craft of masonry.
I believe success is measured not only in the structures we build but in the lives we shape. Our mission is to elevate our industry and uplift the communities we serve through excellence, integrity, and opportunity.
Our companies share a single vision: Build People, Projects, and Communities That Last. That means investing in our team’s growth, delivering exceptional craftsmanship, and giving back to the communities we help shape.
We’re driven by our core values — Win Work, Achieve Results, and Be Fulfilled. These guide how we work, lead, and live. Success isn’t just about what we build, but how we show up — with grit, purpose, and professionalism.
Around here, we call it Hirschi Horsepower — the relentless drive to outwork, outthink, and outperform while maintaining extreme professionalism and delivering the best client experience in the industry. At our core, we live by one truth: Expect More. It runs in our blood. We strive for excellence in everything we do — setting higher standards for ourselves, our partners, and our craft.
Our people are the foundation of that excellence. We hire top-tier talent, retain exceptional professionals, and create an environment of care, growth, and opportunity. When people join Hirschi, they join a team that invests in their success, challenges them to rise, and rewards them for it.
I’m passionate about faith, family, and freedom — and the responsibility that comes with each. That passion fuels my commitment to community impact and creating pathways of opportunity for others. Through initiatives like our Pathways School of Masonry — a vocational training program inside the Southern Desert Correctional Center — we help individuals gain real skills, restore confidence, and build new futures through the craft of masonry.
I believe success is measured not only in the structures we build but in the lives we shape. Our mission is to elevate our industry and uplift the communities we serve through excellence, integrity, and opportunity.
Crystal Hirschi is Executive Vice President and co-owner of Hirschi Companies. Hirschi Companies began in 2009 with 39 team members in residential masonry to now an enterprise of eight companies with more than 950 team members across Nevada, Utah, and Arizona with two philanthropic arms of the business Hirschi helping hands and pathways school of masonry.
Passionate about strategic planning, marketing, workforce development, and community impact, Crystal serves on several nonprofit and industry boards and is a strong advocate for education, youth empowerment, and career pathways.
A devoted wife, mother, and grandmother, Crystal is also launching a publishing company, Crystal Rose Publishing, in 2027 featuring her own children’s books that promote kindness, gratitude, and self-worth. She hopes her legacy will be one of building people, creating opportunities, and inspiring positive change.
Karl started his career with Hirschi Masonry in 2002 after graduating from Brigham Young University with a Construction Management degree. Most of his career has been spent on the operations side of the Hirschi business with roles as Superintendent, VP of Operations, and Project Manager. In 2018, he pivoted to become the Chief Financial Officer, where he now oversees Accounting, Human Resources, and the Technology Development departments of Hirschi Companies.
This combination of operational experience and management skills has enabled Karl to make a powerful impact in his role as CFO. His love for the challenges his career offers is reflected in his away-from-work hobbies, which include mountain biking, skiing, 4-wheeling, and hunting.
Paul’s been with Hirschi since 2015, but brings years of experience from other wildly different careers. 13 years as an Operations Manager for FedEx and 4 years as a professional Marriage and Family Therapist makes him uniquely qualified to oversee HR needs.
He has a BA in Criminal Justice from the University of Nevada and a Masters degree in Marriage, Family, and Child Therapy from the University of Phoenix.
He has a BA in Criminal Justice from the University of Nevada and a Masters degree in Marriage, Family, and Child Therapy from the University of Phoenix.
These skills and his education allow him to create a good work environment by forming and implementing policies to ensure respect, dignity, and fairness.
In his free time, he loves to spend time with his family, read, and travel.
Ryan Daniels serves as General Counsel for Hirschi Companies, where he combines legal know-how with a knack for creative problem-solving. A graduate of the University of Southern California Gould School of Law, Ryan began his legal career in the high-stakes oil and gas litigation scene of Houston, Texas. After relocating to Las Vegas in 2013, he joined the law firm Kaempfer Crowell, where he spent over a decade representing clients in everything from civil rights cases and construction disputes to employment law and multimillion-dollar landlord/tenant matters.
At Hirschi, Ryan is focused on preserving the integrity of the company while supporting its continued growth—navigating legal risks without losing sight of business goals. He enjoys tackling novel legal issues almost as much as he enjoys winning them. He also volunteers with the Legal Aid Center of Southern Nevada and believes strongly in using his legal skills for good—whether that’s helping a client navigate risk or helping someone get a fresh start.
At Hirschi, Ryan is focused on preserving the integrity of the company while supporting its continued growth—navigating legal risks without losing sight of business goals. He enjoys tackling novel legal issues almost as much as he enjoys winning them. He also volunteers with the Legal Aid Center of Southern Nevada and believes strongly in using his legal skills for good—whether that’s helping a client navigate risk or helping someone get a fresh start.
When he’s not neck-deep in contracts or court opinions, Ryan can be found chasing philosophical rabbit holes with friends, running solo to clear his mind, playing with his kids, or out on a date with his far better half.
Jessenia leads marketing for Hirschi Companies and its operating companies across Nevada, Arizona, and Utah. She owns how the company shows up to its clients, its partners, and the people considering a career here.
A Las Vegas native, she joined Hirschi in 2014 as a permit technician and went on to run the permit department before moving into marketing and stepping into her current role.
What she cares most about is giving back and mentoring the next generation, both inside Hirschi Companies and across the workforce here in the valley. She serves on the CCOR Workforce Committee with the NCA and on the Construction vs Cancer committee and works alongside Crystal Hirschi on Hirschi Helping Hands.
Outside of work, Jessenia is at concerts, behind a camera, or spending time with the love of her life and family.
Aaron Xavier joined Hirschi Companies in September 2026 as Vice President of Technology, bringing more than 21 years of technology leadership with him. He earned a BSc in Computer Science from the University of Chittagong and spent the next two decades at DealPoint Merrill, a commercial real estate and self-storage company, and its family of companies, where he moved up from Director of Technology to Chief Technology Officer. Along the way he founded and built the full technology stack behind JustStorage, from its digital marketing technology to its operational systems, led the company's engineering and IT teams, and put AI and automation to work on everyday business operations.
He also holds an Applied AI and Data Science Professional Certificate from MIT, where one of his capstone projects focused on deep learning and computer vision.
When he's not working, he loves spending time with his family and kids, traveling, and keeping up with AI and technology changes on a daily basis.
Division Presidents
Billy Purcell serves as Division President of the Nevada Residential Division for Hirschi Masonry, where he leads operations, performance, and growth across the Southern Nevada market with his clients. Since joining Hirschi as a part-time Assistant Estimator over a decade ago, Billy has advanced through multiple roles, building a career grounded in hard work, continuous learning, and a passion for developing people.
Billy's professional foundation combines a Bachelor of Science degree from the University of Nevada, Las Vegas, with hands-on experience in estimating, project management, operations, and executive leadership. He enjoys developing high-performing teams, creating opportunities for others to grow, and delivering exceptional results for customers. He believes strong relationships, accountability, and a commitment to excellence are the foundation of long-term success.
Outside of work, Billy enjoys staying active, spending time with his wife, Brittany, and their four children, traveling and cheering on the Philadelphia Eagles - Go Birds! He is also actively involved in his church and community and values faith, family, and helping those in need.
Brad Scow brings more than 20 years of masonry and construction experience to his role as a Division President at Hirschi Masonry. Over his career, he has helped guide hundreds of projects from start to finish. At Hirschi Masonry, Brad oversees a site walls team working closely with crews and clients alike to make sure every job is done right. He believes great masonry comes down to the fundamentals: skilled hands, solid planning, and treating each project like it's his own.
Division President of Hirschi's Nevada Residential team, Dave oversees business development and operations for one of three residential site wall divisions. He partners closely with the estimating team to win the work up front and with operations to make sure every project performs at its best. With 10 years in masonry and another 10 in sales, he brings two decades of industry experience—and a genuine passion for the full arc of a project, from first bid to final closeout.
Now in his 10th year with Hirschi, Dave is driven most by helping the people around him grow and by the strong relationships—both internal and with clients—that define the company. He holds a bachelor's degree from UNLV.
Outside of work, Dave is happiest with his family. He and his wife, Amber, have four kids, and most weekends you'll find him cheering them on at their games or spending time in the outdoors.
Now in his 10th year with Hirschi, Dave is driven most by helping the people around him grow and by the strong relationships—both internal and with clients—that define the company. He holds a bachelor's degree from UNLV.
Outside of work, Dave is happiest with his family. He and his wife, Amber, have four kids, and most weekends you'll find him cheering them on at their games or spending time in the outdoors.
Jake Ellison has been with Hirschi Masonry for nine years. He started his career in the Commercial Division before spending most of his time leading residential operations. He also spent three and a half years with Hirschi Masonry Arizona before returning home to Las Vegas.
As Division President of the Commercial Division, Jake focuses on operations, project execution, team development, and building strong relationships with clients. He holds an MBA from the University of Nevada, Las Vegas and combines formal business education with years of hands-on construction experience.
When he's not at work, Jake enjoys golfing, watching sports, traveling, and spending time with his family. He especially enjoys supporting his kids and staying involved in their many activities.
John has over 20 years in the masonry industry and studied Construction Management at Utah Valley University. He’s worked his way up within the industry, starting as a hod carrier and moving to a crane rigger, mason, truck driver, and superintendent, gaining hands-on experience with all aspects of masonry construction. Today, John runs the veneer division and his passion for masonry is evident in the beautiful work his team does.
John loves going above and beyond taking care of his clients and exceeding their expectations. He builds long lasting relationships with his clients that are built on trust and respect.
John loves going above and beyond taking care of his clients and exceeding their expectations. He builds long lasting relationships with his clients that are built on trust and respect.
In his free time, John gets outside as much as he can, often shooting, backpacking, and fishing with his wife and 3 boys.
Hirschi Companies Leadership
Ethical Work
Work done right is the only way to ensure success for both builders and clients.
Client Focus
Meeting client needs as if they were our needs results in trust and excellence.
Honesty & Integrity
Our word is our bond, and when we commit you know it will be done right and on time.
Want to join the team?
We’re always on the lookout for people who want to be a part of something amazing. As an employee of Hirschi, you’ll earn competitive pay and benefits and have access to a driven team of coworkers who expect more from their employer, each other, and themselves.
